If you have been on Internet world long enough, you should often heard people on the world of Internet Marketing saying the phrase “Content Is King”. Do you have any idea why the people are saying so and why content are king? Content is very important and it plays an important part to determined the success of your online business. Content is the core to your online success. I will share with you why Content is King and why you should create your own unique content to success.
Why Content Is King #1 – SEO Purpose
Search engine is looking highly on content. If you want to rank your blog on the search engine, content is the important factor to assists you to rank in search engine. Another point to note is that just by having content doesn’t guarantee you a spot on the search engine ranking. You will also need to focus and ensure that your content is unique and with quality in order for search engine to crawl your content. Search engine have the algorithm to know which are the unique and which the duplicate content are. They will not rank any content as they are duplicated or does not serve any value to the reader.
Why Content Is King #2 – Information to Others
By providing good content to your reader, this will serves as good information to them. We are now in the age of information and with today’s technology; the information is just at your fingertip. You can now easily access information from your devices like smart phone, laptop, tablets and other. Why Content is king because we are in the information age and by publishing it online, it will help you as well as helping other people.
Why Content Is King #3 – Keeping Your Visitor
When you publish your information online (whether it is published on your website or on social media site), this piece of information is consider your very own content. If your readers find it useful and like your content, they will stay on your website. With this action, you are now creating loyalty within your visitor on your website. They will always come back and revisit your website if you have any new update. Content can help you to in maintain your visitor and keep them coming back to your website
Why Content Is King #4 – Promote Engagement
Once you have visitor coming back, the next thing that you would need to create is engagement between them. On this, content can help you in promoting engagement within the visitor in your website. You need to remember that on the Internet, it’s not a one-sided communication but it’s a two-sided communication. So in order to start the engagement, here is what you need to do. You can simply just ask a question on your content and you will see the magic where people will start responding to your question and talking within themselves.
Why Content Is King #5 – Building Trust
Regardless of what online business niche you are in, trust is the most important element that you must build the trust in your business and with your prospect. When people trust you, then only people will buy from you. Content is a good way for you to build the trust. When people read your content and see that it is useful to them, they will start to believe in what you are promoting. When you provided them sufficient information and start promoting your product, they will eventually think that it is safe to buy from you as you have been giving good information.
If you were to ask me, is content is king, I would have to say yes it is. Based on the above why content is king answers, I trully think that you should start building up the content on your website and grow your business. Tell me what you think. I would love to hear from you.