With the existence of so many giant online store available on Internet, have you ever wonder how your business make a difference and stand out from them? What kind of magical touch can you put in order for you to compete head to head with the giant of the ecommerce? Here is a tip. If you want to make a different, competing in price will surely kill you so, instead of that, you should considered building loyalty.
What does small business have in advantage that you can grab hold? The truth, most people buy from small business because they want to be treated special. Here is what you need to do, you need to start putting personal touch to your Online business and making them special. The below Online Business Ideas & Tips of how you can make them special and building loyalty
Online Business Ideas & Tips #1 – Giving Tips & Advice
You need to start building the trust between your business and your customer or prospect. Question now is how can you do that? Simple. Start by giving your prospect/customer tips and advice. Give them practical tips that they can use on their daily work but make sure it’s related to your business niche. It would be best if you could also squeeze in some product details while you are offering the advice and mentioned to them on how the product can help them. For example, if you are selling gym equipment, you could start giving tips and advice on how they can workout to sculpt their body. At the same time, you could promote your product on how it can help them to build their body more efficiently. Make sure you give this frequently as you don’t just give one time but you want them to come back to your site frequently.
Online Business Ideas & Tips #2 – Always There
Another Online Business Ideas & Tips is that you need to always be there for your customer. The normal process, before making the purchase, customer will tend to ask a lot of questions, especially if what they plan to purchase is big purchase. You need to be there to answer all their queries and hasten their buying process. If you are on conventional selling, you could sales assistance but in online world, you can do it by putting your phone number and email address so that they can contact you for assistant. The other good approach is to offer a live chat support where you can be reached easily at that moment.
Online Business Ideas & Tips #3 – Treating Customer as Unique Personal
Every customer is unique and they all have their own needs. You need to treat them differently in order to cater for their needs. You need to segment your customer into different categories in order for them to enjoy the best service from your online business. When their experience on your online store is good, I can guarantee you that they will surely come back to buy from you in future.
Online Business Ideas & Tips #4 – Show Them You Care
Another action that you do to add some personal touch to your online business is showing your customer that you care for them. In order to achieve this, you need to get to know your customer more and know their feedback. With their feedback, you can further improve you business services. For an example, if you customer has brought from you, you should get their details. To show that you care, you can send them a birthday message and giving out some voucher on their birthday. This action will surely improve the bonding and build stronger loyalty between your business and your customer.
The above are the Online Business Ideas & Tips that has proven working to my online business. I have good numbers customer that is coming back after their first purchase by adopting the above approach. Love these tips? Leave me a comment below. I love connecting with people and sharing views.