Email marketing is the oldest online marketing method but yet, it is still one of the best marketing strategy there is online. It is a great tool that you can use to grow your website and business. Wouldn’t it be great if everyone in your email lists click through the entire link that you have sent through on your email. It is indeed an achievement if you are able to accomplish this but in reality that might be a little difficult but not impossible. Here is some email marketing strategy that I have used to help me to increase my email click through rate.
Email Marketing Strategy – Increase Email Click Through Rate #1 – KISS (Keep It Short & Simple)
Have you ever receive email that have has a long and winding content? What is the first thing that you normally do? For me, I will definitely skip the reading and delete this kind of email. Writing a shorter email to your lists can increase your chances of your reader reading through the whole piece of your email. The main intention of you sending email is to ensure that reader get your message you are trying to deliver. The tip here is that you should make sure that you keep your email short and simple and ensuring all your key messages is being delivered in that short email.
Email Marketing Strategy – Increase Email Click Through Rate #2 – Be Relevant
Your email lists subscribed to you because you have provided them some valuable information and they trust you for that. Your main task here is to to maintenance their trust with you. As per saying on the Internet Marketing, the money is in your lists and you need to know how to take care of your lists. You need to send relevant and valuable information to your subscriber that will catch their interest. Your list will love and trust you more when they are being feed with good information that can help them. Chances of click through rate of the email you sent will be higher.
Email Marketing Strategy – Increase Email Click Through Rate #3 – Including Call To Action
This is a major driving force if you want more clicks through rate. You need to include the call to action on your emails. This is important as you clearly indicating to you reader what should they do next. You need to be clear on what you need from him, what you expect from him and Why he needs to go there. Once he get the clear instruction about what’s next and it’s interesting enough, automatically he will click and find out more. This is one of the good email marketing strategy that can get your click through rate go sky high
Email Marketing Strategy – Increase Email Click Through Rate #4 – Remove All Potential Distraction
It’s always a taboo to put distractions on your email content. You need to know specifically what you want your reader to do after they have read your email. You need to eliminate whatever possibility of distracting your reader. Don’t provide them with any other escape route. If you have clear idea of what you need them to do, stick to it on your email and resist the temptation of including other offer into the same email. By doing this, you will deliver what you intended to do and you will get your results.
Email Marketing Strategy – Increase Email Click Through Rate #5 – Including PS
P.S. is a good email marketing strategy that you can adopt. By including P.S. at the end of your email, you are basically reiterating your offer and seeking the attention of your reader. I myself often put a P.S. where I normally reiterates my offer and the results so far has been encouraging. I believe most of us will be attracted to this P.S and this method has proven many times that it is the easist way to attract the attention of your reader on the email.
Email Marketing Strategy – Increase Email Click Through Rate #6 – Mobile Compatibility
Studies have shown that there are about 70 million that are reading the email from their mobile. The email owner no longer needs to rely on their laptop or PC in order to check their mail. Most people can just check their email from a mobile phone on daily basis. This could be your chance and if you don’t grasp this, you could be missing on the opportunity if you are not utilizing on mobile compatibility.
The above are the email marketing strategy that I have use that helped me to increase my click through rate. What about you? Which are the tactics that have helped you to grow you email click through rate. I would love to hear feedback from you. Drop me a comment below