Are you using Facebook as your marketing tools? If you are not, then you would really need to consider of leveraging it as part of your marketing plan. There are estimated 1.06 billion of active users are in Facebook and regardless of what your business niche is, you will have prospect in Facebook. Have you ever wonder what the best way to advertise on Facebook is and how you can improve it to make a significant improvement? Here are the tips of the best way to advertise on Facebook to improve your advertising results.
Best Way To Advertise on Facebook #1 – Research Your Niche
Before you kick start on your advertisement, make sure you do your homework by doing the necessary research before you start your publishing of your Facebook advertisement. Here is something that is recommended to help you on your research is where you take a peek at what other Facebook ads are doing and implement their techniques into your Facebook advertising campaign. There are no ads that guarantee that it will work, and if you find the ads are attractive, benchmark that ads and use the same method to use for your Facebook Ads.
Best Way To Advertise on Facebook #2 – Use Attractive Image
You need to make your advertisement count and make sure you are capturing as much attention as you can. You basically don’t have much space that you can grab the attention of your prospect for Facebook advertisement and your best chance to attract is by making full us of the image. The size image that you are entitled for is just 110 x 80 for Facebook advertisement. The suggestion is for you to include some short Call to Action wording on your image which will intrigue the click rate of your advertisement.
Best Way To Advertise on Facebook #3 – Come out with Your Creative Story
You need to craft your own story wisely to fit to the ad space. Just take note that for the Facebook advertising, you are advisable to input less then 90 characters on your status updates. If your post is too long, it will be cut off and your sentence show to your prospect might be shorter and hanging. If you have a link on your ads, make sure it’s being directed to the landing page where someone can signup or opt in to your email listing. Make sure you don’t send people to someone else’s website.
Best Way To Advertise on Facebook #4 – Observe Your Results
Last and final best way to advertise on Facebook tips is you should always observer your advertising results. You need to set your own expectation on what you plan to archive and what is your budget in order to reach it. You need to be realistic on what you have budgeted and not overspending your money. Typically, the click through rate for Facebook is 0.04-0.05%. You need to make sure you analyze your results and make the necessary adjustments.
The above are the 4 methods that I use to generate traffic to website by publishing on Facebook Ads. Hope that it can help you on your Facebook marketing campaign. Share with us if you have any other best way to advertise on Facebook. We would love to hear from you.