Email has been the most conventional method of online communication between business owner with their prospect. Even so, it’s still the most preferred method that most Internet Marketer are using still as their marketing strategy as it has being proven the most workable approach to reach your prospect. So, are you using email marketing as your marketing strategy in your business? If not, it’s time to re-look and considering on building your email lists and start using it. Here are some good best practices of email marketing that you can adopt and use on your online business
Best Practices of Email Marketing #1 – Compelling Titles
The first thing that your recipient will be seeing is your email title and to trigger them to open and read your email, you need to use compelling titles. Titles are important as this is the factor that will determine whether your business message are being conveyed to your prospect. Good title should contain no more then 30 to 50 characters and make sure you should factor in some sense of urgency in your title to intrigue your reader to open your email.
Best Practices of Email Marketing #2 – Minimise The Image
Image is something that nice to have but you should not be using image too much on your email to your prospect. If possible, try to minimise the usage of image. All your key message should be written clearly in word and do not embed it into the image. There are some reader’s email will not show the image properly on their email. You might risking your effort as there could be possibility your business message not reaching your reader.
Best Practices of Email Marketing #3 – Ensure Your Link Are Obvious
Another best practices of email marketing is that you need to make sure that the link in the content of your email is visible and obvious to your reader. The whole purpose of email is to drive traffic to your website and if your link is not visible enough, your reader might just missed it and your effort will be gone to waste. You should make full advantages of your reader that reads your email and making your link in your email content will help you to capitalise.
Best Practices of Email Marketing #4 – Relevant Content
You need to understand what is your subscriber or reader wants to read. Send them content or information that are related. You don’t simply sent content that are irrelevant to your reader. You could be treated as a spam and you would not want this to happen. If you are sending to more then one group of people, make sure you keep track on what to send and sending them relevant newsletter so that they will read up and building up the trust between your business and your reader.
Best Practices of Email Marketing #5 – Test Your Email
Always make sure you test your email before sending out to your reader. It would be best if you can test out and ensure that your email (spelling, content, layout, links and etc) is right before sending out to the larger audience. You could send a test email to yourself and check out the details. If you see a mistakes and correction is need, complete it before sending out to the larger audience. This is to prevent you from sending wrong email to your reader.
The above are the 5 email marketing that I have been using and has being proven working. Feel free to adopt and use the best practices of email marketing as listed above. Tell us what you think of the tips. We would love to hear from you.