It’s not easy to build an email lists where building it will takes lot of effort, time and even sometimes money to grow your email lists. So when people just walk out from your email lists, you will feel the frustration especially if you don’t know why they are unsubscribing from your email lists. I am one of those people who often left frustrated and got to learn it hard way on how you can reduce the rate of people unsubscribe email from your lists. Here are some methods that you can reduce people unsubscribe email from your lists.
Method to Reduce unsubscribe Email From Your Subscriber #1 – Stick To Your Niche
It is important that you need to segment your email content and you task is to deliver the most relevant, customized content to your email subscriber. Your content needs to be relevant to your business niche. For example, your subscriber signup as your email lists for information related to automotive and your email content should be deliver relevant information and not off topic. You could drill down into more details of your content segment to arouse the interest from your subscriber to keep them open and read your email.
Method to Reduce unsubscribe Email From Your Subscriber #2 – Make Sure Your Content Load Fast
You need to make sure that your email content load up fast to your subscriber. Most people don’t have the patience and hate waiting. If they were forced to wait, they will feel frustrated and start unsubscribing off from your email lists. You need to make sure that your emails are compatible with different device (mobile or computer). Whenever possible, try don’t include images that are very big that will take up the loading time. If can, try resizing your image before sending out the email.
Method to Reduce unsubscribe Email From Your Subscriber #3 – Sending Too Many Email
You must not send too many emails to your subscriber. Receiving too many can sometimes be irritating. There are many cases, where the online business owner is sending 3 emails per day and the content is selling the same stuff. Persistent is good, but not till the state of abusing your email lists. By doing this, people will start getting fed up and wouldn’t even want to open your email. Worst case, they could report you a spammer and this could impact your business reputation. The best practice is for you to send twice a week a week and make sure you come out with a compelling topic so that people will notice and start reading your email.
Method to Reduce unsubscribe Email From Your Subscriber #4 – People Got What They Want
Does your business offer freebies where you will only give the freebies when people signup as your email subscriber? If yes, you are risking the risk of people unsubscribe email from your lists. Reason why is that they have gotten what they want and there is no reason why they remains as your lists. Well, this is a common trend and this happened many times to me. Here is a method that you can use where you offer them something that is recurring and not something you give one time. For example, instead of offering free ebook, you could try to provide them weekly newsletter. This method will help you to maintain your email subscriber.
So there you have it, the 4 killer ideas that you can use to maintain and reduce the people unsubscribe email form your lists. You can use the methods to maintain and decrease the chances of people unsubscribe from your email lists. Do you think the above is helpful? Share with us. We would love to hear from you.